A post on Retro Thing has added a much needed term to my vocabulary: zombie brand. It’s a brand name that has outlived what made it valuable. The first example that comes to my mind is Avalon Hill. Once a pioneer of & the big dog in the hobby game industry. Now just an imprint of Wizards of the Coast, a subsidiary of Hasbro, Inc. I don’t think any of the current AH games were originally AH games. Instead, they’ve licensed the AH games out to other publishers. They’ve even put the AH brand on Risk! I mean, I love Risk, but an AH game it isn’t.

last updated 1 year ago #